CBN Flags Poor Quality as Barrier to Export
Written by Olakunle Oke on April 15, 2025
At a Bankers Committee Town Hall held in Lagos, the Central Bank of Nigeria (CBN) identified poor product quality, weak packaging, and inadequate branding as major obstacles to the growth of Nigeria’s non-oil exports.
Representing the CBN, Deputy Director Nelson Amuwa spoke on behalf of Dr. Aisha Isa-Olatinwo, the Director of Consumer Protection and Financial Inclusion, who emphasized the need for a coordinated value chain approach to unlock the full potential of Nigerian products in international markets.
Keynote speaker Dr. Bamidele Ayemibo, from 3T Impex Consulting, called for greater investment in research, sustainable production practices, and capacity building, particularly for farmers.
He also urged exporters to adopt innovative packaging techniques and align with global market trends, while highlighting the power of branding that reflects Nigeria’s cultural heritage.
Dr. Ayemibo further suggested Nigeria learn from success stories in countries like New Zealand, Malaysia, and Colombia to enhance global competitiveness.
