Insights of Fechi Godwin’s journey as a Direct response copywriter, marketing strategist, and content marketer.
Written by Olakunle Oke on January 15, 2024
In a recent enlightening interview with Jordan105.5fm, Fechukwu Chigbo, a prominent content marketer and jeweler, shared profound insights into the intricacies of content marketing, her journey in entrepreneurship, and the challenges she overcame to carve a niche for herself in the industry.
Defining Content Marketing:
Fechukwu kicked off the interview by providing a crystal-clear definition of content marketing. “It’s about creating valuable content that attracts and engages your target audience,” she emphasized. “Your business is a solution to a problem, and content marketing is about leveraging what your target audience truly wants to hear about.”
According to Fechukwu, content marketing involves pinpointing the unique aspects of your product or service that resonate with a specific audience. “Your product isn’t for everybody, but for a specific group of people,” she added. “Create content that speaks directly to them and makes them reach out to you.”
Sourcing Clients and Content Strategies:
Fechukwu discussed her innovative approach to sourcing clients, leveraging both inbound and outbound leads through her content. Inbound leads are generated by attracting people automatically through her content, while outbound involves reaching out to the audience with tailored content, including testimonials and personalized narratives.
“When I started, I offered my services for free to enrich my portfolio. I used inbound leads, addressing the needs of potential clients through my content,” she shared. Fechukwu stressed the importance of understanding your target audience, emphasizing that effective content marketing requires a combination of good writing skills, SEO knowledge, keywords, social media analytics, creativity, and adaptability to various platforms.
Content Marketing for Entrepreneurs:
Fechukwu’s journey into content marketing began when she realized the need for it in her jewelry business. “I knew I needed a content marketer, but I couldn’t afford one at the time, so I became my own content marketer,” she recalled. Eventually, she extended her skills to other entrepreneurs and founders, helping them navigate the complexities of online presence and audience engagement.
“You need a lot of experimentation to know your target audience and what resonates with them,” Fechukwu advised. She stressed the importance of creating educational and inspirational content to keep the audience engaged and motivated. For those who can’t afford professional content marketers, she suggested starting by doing it yourself or collaborating with passionate content marketers looking to grow.
Entrepreneurship in Jewelry:
Discussing her venture into jewelry, Fechukwu explained why she chose a unique path. “I saw an opportunity in customized jewelry, something scarce and unique. Customized items hold sentimental value, and I wanted people to see me as the go-to person for anything customized,” she shared. Fechukwu emphasized her love for doing something different and highlighted the scarcity of customized jewelry in Nigeria.
She added, “It’s either a full-time or part-time job, depending on the individual. Some recruiters might want you as their full-time content marketer.”
Challenges and Triumphs:
Fechukwu candidly discussed the challenges she faced, with trust being a major hurdle. “Nobody wanted to work with me initially because they didn’t trust me. Credibility was crucial,” she admitted. Trust issues, requests for free services, partial payments, and some clients not following through after work completion were obstacles she navigated with resilience.
“In all, I persisted. Anxiety and trust issues were draining, but I learned to manage and overcome them,” she added.
Looking to the Future:
Fechukwu expressed optimism for the future, both in content marketing and the jewelry business. She believes that as businesses grow, they reach a point where they need specialized content marketing expertise. She also sees a promising market for customized jewelry, emphasizing the uniqueness of her products.
In the closing words of the interview, Fechukwu encouraged aspiring entrepreneurs to persevere. “Experiment, learn, and adapt. Trust the process and focus on building credibility. Your uniqueness is your strength.”
Fechukwu Chigbo’s journey exemplifies the resilience needed to thrive in the dynamic worlds of content marketing and entrepreneurship. Her dedication to providing value and authenticity serves as an inspiration for those seeking success in these competitive fields.
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Source: Excerpts from Jordan financial Solution show on Jordan105.5fm.
